Wally McCrory begins operation of Filters Direct from his garage in Christchurch, delivering personalised service of filtration products to local clients.
Filters Direct Christchurch moves into its first commercial warehouse, marking an important step in the company's early growth.
With a growing client base and increasing nationwide demand, Filters Direct, with the help of Andrew Beattie, expanded operations by opening its Auckland branch.
Filters Direct expands its nationwide coverage to the lower North Island with a small warehouse in Wellington.
Filters Direct became the exclusive New Zealand distributor for AFPRO Filters, a Netherlands-based filtration manufacturer, after Wally McCrory and Joost Verlaan agreed to bring the two companies together through the shared objective of delivering high quality air filtration products to the New Zealand market.
The partnership gave Filters Direct access to AFPRO's engineering expertise and product range and connected the company with one of the most technically respected filtration networks in Europe.
Building on the strength of the AFPRO partnership, Filters Direct plays a key role in supporting AFPRO's entry into the Australian market.
After years of outgrowing smaller sites, Filters Direct's Christchurch branch moved into its dedicated 500sqm warehouse, giving the South Island operation the stock capacity and space to match its growing customer base.
With a growing team, expanded warehousing, and a broader product range, Filters Direct introduced a new visual identity — a logo and brand refresh built to reflect the business the company had become.
With a growing client base and increasing demand, Filters Direct expanded its warehousing by moving to a new 600sqm warehouse in Auckland.

A wide selection of HVAC, industrial and specialist filtration products.

Support choosing the correct filter for your system and application.

Reliable turnaround and delivery across New Zealand.

Products selected for performance, durability and compliance.

Supporting contractors, facility teams and business operators.

Clear advice, easy ordering and responsive communication.
