About Us

Filters Direct
NZ-Owned. Filter Experts Since 1999:--

Reliable Filtration. Local People. Practical Support.

Filters Direct has supplied commercial and industrial air filtration across New Zealand for more than two decades, working directly with contractors, facility managers, and technicians to specify the right filter for the environment and get it on site when it's needed. From dairy processing to commercial HVAC, we specify, stock, and support filtration for sites where downtime and air quality actually matter. Backed by our exclusive New Zealand partnership with AFPRO Filters, whose engineering standards we've trusted since 2008. Need a filter cross-referenced, a spec double-checked, or a straight answer on what's going to perform in your system? We work across standard ranges and custom-manufactured solutions, so if nothing off-the-shelf fits, we can build one that does.
Our History :--

Building a legacy of excellence

From a garage in Christchurch to nationwide coverage, this is the journey of Filters Direct.

Filters Direct founded

Wally McCrory begins operation of Filters Direct from his garage in Christchurch, delivering personalised service of filtration products to local clients.

1999
Filters Direct Christchurch
First warehouse
2001

Filters Direct's first warehouse

Filters Direct Christchurch moves into its first commercial warehouse, marking an important step in the company's early growth.

Expansion to Auckland

With a growing client base and increasing nationwide demand, Filters Direct, with the help of Andrew Beattie, expanded operations by opening its Auckland branch.

2003
Auckland branch
Wellington branch
2006

Expansion to Wellington region

Filters Direct expands its nationwide coverage to the lower North Island with a small warehouse in Wellington.

Exclusive AFPRO partnership

Filters Direct became the exclusive New Zealand distributor for AFPRO Filters, a Netherlands-based filtration manufacturer, after Wally McCrory and Joost Verlaan agreed to bring the two companies together through the shared objective of delivering high quality air filtration products to the New Zealand market.

The partnership gave Filters Direct access to AFPRO's engineering expertise and product range and connected the company with one of the most technically respected filtration networks in Europe.

2008
AFPRO partnership
AFPRO Australia expansion
2014

Filters Direct assists AFPRO's expansion to Australia

Building on the strength of the AFPRO partnership, Filters Direct plays a key role in supporting AFPRO's entry into the Australian market.

Christchurch warehouse expansion

After years of outgrowing smaller sites, Filters Direct's Christchurch branch moved into its dedicated 500sqm warehouse, giving the South Island operation the stock capacity and space to match its growing customer base.

2018
Christchurch warehouse
Filters Direct rebrand
2024

Filters Direct rebrands

With a growing team, expanded warehousing, and a broader product range, Filters Direct introduced a new visual identity — a logo and brand refresh built to reflect the business the company had become.

Auckland moves premises

With a growing client base and increasing demand, Filters Direct expanded its warehousing by moving to a new 600sqm warehouse in Auckland.

2025
Auckland new warehouse
Mission:--

Company Mission

Filters Direct remains to have unwavering focus on customer satisfaction, by delivering efficient, reliable and high-quality air filtration products while also providing clients with professional advice and guidance on all aspects air filtration.

All our products conform and are tested to the highest degree, which currently is the ISO16890 standard.
Why Choose Filters Direct :--

Why Businesses Choose Filters Direct

We help businesses find the right filters for their systems, whether they need regular replacements, specialist products or technical advice for a new project.

Product Range

A wide selection of HVAC, industrial and specialist filtration products.

Technical Guidance

Support choosing the correct filter for your system and application.

Fast Supply

Reliable turnaround and delivery across New Zealand.

Quality Focus

Products selected for performance, durability and compliance.

Commercial Experience

Supporting contractors, facility teams and business operators.

Straightforward Service

Clear advice, easy ordering and responsive communication.

WHO WE SUPPLY :--

Industries We Support Across New Zealand

Filters Direct works alongside contractors, facility teams, and service providers who need reliable air filtration supply. Our customers operate in demanding environments where accuracy, availability, and repeatability matter.
Standards & Product Confidence :--

Filtration Products You Can Specify With Confidence

We supply filters designed to meet recognised performance standards for commercial and industrial environments.

NZ-Based, Trusted Supply

You deal directly with a knowledgeable team in New Zealand. No call centres. No guesswork. Just clear advice and dependable service.

Quality & Compliance Focused

All products supplied meet modern performance standards, including ISO16890. We supply filters that match specifications and perform as expected.

Supplying Filtration to Critical Environments Across New Zealand

From food processing plants to data centres and hospitals, Filters Direct supports industries where air quality and system performance matter every day. Our customers rely on us for accurate specifications, dependable stock, and long-term supply relationships.
Standards & Product Confidence :--

Filtration Products You Can Specify With Confidence

We supply filters designed to meet recognised performance standards for commercial and industrial environments.

NZ-Based, Trusted Supply

You deal directly with a knowledgeable team in New Zealand. No call centres. No guesswork. Just clear advice and dependable service.

Quality & Compliance Focused

All products supplied meet modern performance standards, including ISO16890. We supply filters that match specifications and perform as expected.

ISO 16890

Filters tested and classified in accordance with the latest ISO 16890 air filtration standards.
Filters Direct

Contact Info

General Enquiries

Harry
harry@filtersdirect.co.nz

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